SRD Group Website Refresh

SRD Group, a Kent-based event production and technical event company, enlisted the Collaborative Creations team to work on a project basis, updating the company’s website and constructing case studies to demonstrate the variety of services it could offer.

The SRD Group leadership team wanted the website to clearly delineate the two sides of the business – installation and production – simplify the website’s menu, remove the sales section and opt for a clearer, crisper layout clearly detailing the business’s key markets.

Collaborative Creations team updated the ‘Installations and Projects’ page to a bold, clean design – adding new text and imagery to create an attractive and easy-to-read layout for visitors to the site.

The 'About Us’ page was updated with a punchy company history, bios for the key members of the SRD team and testimonials from satisfied clients.

A number of case studies were created for the company’s key markets with further testimonials from clients and details of the diversity of work carried out.

The company’s ‘Production’ page was edited and simplified to clearly demonstrate the company’s range of expertise in the event production market, which includes experience managing and collaborating with event producers, set builders and other event partners, event day management, design & supply of technical elements and noise consultancy.

SRD Projects Director Matt Stridgen commented: “The website makes so much more sense now. Beforehand there was a lot of information that didn’t need to be there and the previous website also didn’t shout enough about the install side of our business. The website’s flow is now so much better. It’s much easier to navigate.”