Leading the charge – why we've cancelled Zoom

Leading the charge – why we've cancelled Zoom

Let’s face it – the past six months have been tough. We’ve baked focaccia, bought a variety of plants, downloaded (but never used) Duolin...

ALD launches advertorials for creative businesses

ALD launches advertorials for creative businesses

As a close collaborator with the ALD, Collaborative Creations had the honour of featuring in the association's first ever advertorial art...

Five minutes with...Lucy Carter

Five minutes with...Lucy Carter

Collaborative Creations talk to award-winning Lighting Designer Lucy Carter about her early career, The Royal Opera House and joining the...

FollowMe confirms Collaborative Creations as UK business development partner

FollowMe confirms Collaborative Creations as UK business development partner

Netherlands-based remote follow spot manufacturer Follow-Me has named Collaborative Creations as its UK partner for business development....

Let's kickstart our recovery with #GED2020

Let's kickstart our recovery with #GED2020

The fifth annual Global Exhibitions Day doesn’t look like the others. Usually at this time of year event profs would be celebrating the e...

Event planners need to rethink how they pitch for business

Event planners need to rethink how they pitch for business

First published in C&IT Magazine, Nicola Macdonald looks at the new ways organisers have found to engage with clients and keep in regular...

Marking Mental Health Awareness Week

Marking Mental Health Awareness Week

Hosted by the Mental Health Foundation, the UK Mental Health Awareness Week takes place from 18-24 May, with the very apt theme of 'kindn...

5 minutes with...Johanna Town

5 minutes with...Johanna Town

ALD Chair and Freelance Lighting Designer Johanna Town discusses her early love of lighting, refurbishing the Royal Court and promoting b...

LEDBlade announces Collaborative Creations as UK partner

LEDBlade announces Collaborative Creations as UK partner

Lighting manufacturer LEDBlade has partnered with London-based agency Collaborative Creations to expand its presence in the UK lighting a...

3 off 1 on: Our approach to Furlough

3 off 1 on: Our approach to Furlough

Tom Wilkes discusses the reasoning behind the company’s ‘three weeks off, one week on’ approach to working during lockdown.

R&D, patents and diversification: staying productive in lockdown

Phil Ion, MD of CORE Lighting, on what the business has been up to behind the scenes in


Like many in the events industry, CORE Lighting has been significantly affected by the

current lockdown in the UK and around the globe.

It’s tempting to have a pessimistic view of the months ahead, with large gatherings looking

increasingly unlikely in 2020 and many businesses facing an uphill struggle to resume

normal service.

But, no matter the long term impact of the coronavirus pandemic, at the moment we’ve made the decision to remain positive, productive and proactive as a business and as a lighting manufacturer.

Step one was about taking stock - looking at our existing systems and processes and finding

ways to refine and streamline the customer experience and how we work internally. For

those who don’t know, CORE Lighting is a UK-based developer and manufacturer of a range

of battery-powered LED lights, ranging from the compact TablePoint to 20,000 lumen

floodlights. Our lights can be controlled wirelessly via DMX and through an app, which we

also developed in-house.

Step two of our lockdown has been expanding and diversifying our lighting range. R&D is a major part of our business and we’re constantly looking at ways to increase the flexibility,

durability and ease of use of our lights.

As the COVID-19 shutdown has given us a break from the hectic day-to-day tasks of new

sales and maintenance, we’re taking the opportunity to take a look at several key products

and widen their range and capabilities.

Without getting into too many specifics at this early stage of the process, we’re looking at

making our lights more cost-effective while further improving their high level of quality and durability. We’re also looking to improve the brightness of our products, which are required to illuminate large areas and be visible across large distances.

We have been adding new capabilities to some existing products based on customer feedback, including increasing the tilt on our flagship product, the ColourPoint, to expand its range of uses. We’ve been making some aesthetic changes, which not only improve the look and feel of our lights, but enable them to be constructed using the most cost-effective, quality materials currently available.

The third stage of our lockdown plan is reviewing our patents. Like many manufacturers

we’ve created IP that has brought a number of genuinely original products into the market

and have occasionally been the victim of imitation (apparently it’s the sincerest form of

flattery). We’re using the sudden influx of free time that came with lockdown to take an

overview of competitive products in the market and the terms of our established patents.

Lastly, like many in the events and hospitality industries, we’ve been looking into diversifying

into markets which have been less heavily impacted by COVID-19. The likely timeline for a return to large-scale events is significantly long, meanwhile other industries are beginning to resume some form of continuing business. Our products have a wide range of potential uses across many sectors, and like many manufacturers with similar flexibility we’re always open to new opportunities and partnerships.

The coronavirus and subsequent lockdown has been an unprecedented time for all of us, but

it’s worth remembering that in amongst the anxiety and the fear this can also be a moment to

take stock, spend time with loved ones and address the little things that always fall way

down the to-do list. If there’s one thing you achieve during lockdown, make sure it’s taking

the time to pause, review and reset – ready to come out the other side better than ever.


 0203 743 2691 - hello@creativebd.co.uk 

17 Wootton Street, London, SE18TG