Paul Jones on mental health

Paul Jones on mental health

As part of Mental Health Awareness Week, Paul Jones, managing director of Ethix Management talks frankly about the impact Covid has had...

Jo Boyd Joins CC

Jo Boyd Joins CC

Jo brings over 20 years of marketing and technical PR experience to her role at Collaborative Creations. Specialising in PR for companies...

The Rule of Seven and why three-month campaigns don’t work

The Rule of Seven and why three-month campaigns don’t work

Are you aware of the "Rule of Seven?" It states that a customer opens up to a brand after an average of seven interaction. Jo Boyd explains.

Sam Vincent - Origins

Sam Vincent - Origins

CC Origins: Am-dram, Innovation and BRIT School Alumni Every month we share the ‘origins’ of each of our team; how did they fall into the...

Collaborative Creations provide sales team partnership for AED Audio

Collaborative Creations provide sales team partnership for AED Audio

Collaborative Creations (CC) – the industry’s dedicated business ‘plug-in’ support and development service – has announced its sales team...

How to write a business blog

How to write a business blog

I enjoy reading and writing blogs and I believe that they are a fantastic medium for a business to share insight, experience and...

Jill Hawkins Joins CC

Jill Hawkins Joins CC

A huge CC welcome to #eventprof Jill Hawkins who joins our team as associate director.

Supporting our industry colleagues

Supporting our industry colleagues

The mental health impact of having both your passion and your livelihood ripped away from you is yet to be fully understood.

Are you working from home or living at work?

 Are you working from home or living at work?

I love working from home, but I’m really looking forward to getting back into the office more regularly.

Long live live and long live virtual

Long live live and long live virtual

I was always a little hesitant about attending networking evenings before – I’m the typical ‘behind the scenes’ kind of person.

Long live live and long live virtual

I’m an events professional and lover of everything live so it may sound odd to say that I’ve embraced virtual events and I think they have a huge role to play in the live events industry - even as we move out of lockdown toward the magical 21st June start date.

I’m a member of the ASD (Association of Sound Designers) and since March we have been holding regular networking and educational events over Zoom. At our regular social event ‘The Harmonic Inn’ there are about 10 to 15 usual suspects and others who pop in occasionally. We can all chat about what’s going on, what’s coming up and how we’ve all been. I’ve connected with old colleagues and I‘ve ‘met’ some really great people who I may not otherwise have come across, and I have found virtual events much more accessible than real life ones.

I was always a little hesitant about attending networking evenings before – I’m the typical ‘behind the scenes’ kind of person. I work literally behind the scenes to help others sound great, so I’m not one for putting myself centre stage. Going online helps me to connect with people that I’d never connect with at a real-life networking event. The ASD has come under fire in the past for being "London centric" and there have been moves to make it more accessible and inclusive - such as a travel assistance scheme to make the journeys to training events more affordable, and also recording seminars and making them available to watch back online. Holding social and educational sessions on Zoom has made it easy for my fellow members to join from all over the country and the world in real time, no-one has to trek into town, and there’s no fear of missing the last train home. This year I held a training session and attended others as part of the ASD’s Winter School and holding them virtually has allowed us to create focused and concise content for members to access really easily.

Traditionally, pre-Covid when I was working on a show as a Sound Designer and Engineer I’d often have to come into the theatre or rehearsal room to attend a production meeting. These meetings were essential, but often my attendance would only be needed to answer one or two questions. A regular in-person production meeting – with four hours of travel time each time - would have eaten into the budget and limited the number of shows that I could practically work on at any one time. But by holding production meetings over Zoom, this has saved me loads of time and money and it could even impact on how engineers and designers work and what we could achieve - by opening up the opportunity for us to be able to work on more shows at a time. It could also enable me to work in Manchester or Glasgow whilst still designing the sound for a show down south.

Many have predicted the demise of live in favour of virtual, but it is not one or the other; Zoom is not a substitute for live, and I can’t wait for my industry to create live events once more. But I do think that virtual meetings are helping us all to work smarter, more productively and actually helping show production teams to create amazing live events - and that is a very positive thing to take away from lockdown.

If we can find a way to move forward with a hybrid meeting approach, I feel that it will be a positive move forward for accessibility and productivity within the industry.


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