Paul Jones on mental health

Paul Jones on mental health

As part of Mental Health Awareness Week, Paul Jones, managing director of Ethix Management talks frankly about the impact Covid has had...

Jo Boyd Joins CC

Jo Boyd Joins CC

Jo brings over 20 years of marketing and technical PR experience to her role at Collaborative Creations. Specialising in PR for companies...

The Rule of Seven and why three-month campaigns don’t work

The Rule of Seven and why three-month campaigns don’t work

Are you aware of the "Rule of Seven?" It states that a customer opens up to a brand after an average of seven interaction. Jo Boyd explains.

Sam Vincent - Origins

Sam Vincent - Origins

CC Origins: Am-dram, Innovation and BRIT School Alumni Every month we share the ‘origins’ of each of our team; how did they fall into the...

Collaborative Creations provide sales team partnership for AED Audio

Collaborative Creations provide sales team partnership for AED Audio

Collaborative Creations (CC) – the industry’s dedicated business ‘plug-in’ support and development service – has announced its sales team...

How to write a business blog

How to write a business blog

I enjoy reading and writing blogs and I believe that they are a fantastic medium for a business to share insight, experience and...

Jill Hawkins Joins CC

Jill Hawkins Joins CC

A huge CC welcome to #eventprof Jill Hawkins who joins our team as associate director.

Supporting our industry colleagues

Supporting our industry colleagues

The mental health impact of having both your passion and your livelihood ripped away from you is yet to be fully understood.

Are you working from home or living at work?

 Are you working from home or living at work?

I love working from home, but I’m really looking forward to getting back into the office more regularly.

Long live live and long live virtual

Long live live and long live virtual

I was always a little hesitant about attending networking evenings before – I’m the typical ‘behind the scenes’ kind of person.

Leading the charge – why we've cancelled Zoom

Updated: Nov 27, 2020



Let’s face it – the past six months have been tough. We’ve baked focaccia, bought a variety of plants, downloaded (but never used) Duolingo, fixed up the house, fixed up the garden, exercised more, exercised less, grown some vegetables, grown some interesting hairstyles and, my god, we’ve Zoomed.


Lockdown forced everyone to embrace the much-maligned video call, historically far, far down the list of preferred means of communication. The awkward silences, the misunderstood body language, the technical difficulties...it all seemed a bit of a hassle.


But, like the malleable creatures we are, we adapted. Before opening our Waterloo office the Collaborative Creations team worked remotely, so we were no strangers to the odd video call. It can be great for easy, remote, collaborative working. However, over long periods of time we weren’t only ones to experience what might be described as “Zoom fatigue”.


Back-to-back video calls can be exhausting, especially when you’re expected to be high energy in an environment that makes it extremely difficult to bounce off another person’s body language.


It was too much; it had to stop. At heart we’re events people. We thrive off in-person interaction and have built a business out of our love of live events, and ability to operate in that world.


We cancelled our Zoom Pro subscription. Gasp.


We care deeply about our safety and that of the people we come into contact with, but as soon as we were able to do so we were back out in the world having face-to-face meetings, even if that meant outdoors, with masks and social distancing.


If we truly want live events to return, we have to experience the new reality that we’re living in, and discover what’s needed to make it work for us.


In recent days we’ve had some real blows to our industry – with the tightening of restrictions regarding groups of people and the pushback of the 1 October start date for sport events, conferences and business events by up to six months.


But this makes it even more important to meet with our friends and colleagues, understand how to navigate the rules of this new reality and have the open, honest, spontaneous (and safe!) conversations that will get the events industry moving again.


Video calls still have a place in our working lives, but they’re now the exception rather than the rule. Caution has to be balanced within innovation, because as we’ve learned from government reactions to the plight of the events industry – if we’re going to be saved we’ll have to do it ourselves, and the first step is the one out the front door.



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