Paul Jones on mental health

Paul Jones on mental health

As part of Mental Health Awareness Week, Paul Jones, managing director of Ethix Management talks frankly about the impact Covid has had...

Jo Boyd Joins CC

Jo Boyd Joins CC

Jo brings over 20 years of marketing and technical PR experience to her role at Collaborative Creations. Specialising in PR for companies...

The Rule of Seven and why three-month campaigns don’t work

The Rule of Seven and why three-month campaigns don’t work

Are you aware of the "Rule of Seven?" It states that a customer opens up to a brand after an average of seven interaction. Jo Boyd explains.

Sam Vincent - Origins

Sam Vincent - Origins

CC Origins: Am-dram, Innovation and BRIT School Alumni Every month we share the ‘origins’ of each of our team; how did they fall into the...

Collaborative Creations provide sales team partnership for AED Audio

Collaborative Creations provide sales team partnership for AED Audio

Collaborative Creations (CC) – the industry’s dedicated business ‘plug-in’ support and development service – has announced its sales team...

How to write a business blog

How to write a business blog

I enjoy reading and writing blogs and I believe that they are a fantastic medium for a business to share insight, experience and...

Jill Hawkins Joins CC

Jill Hawkins Joins CC

A huge CC welcome to #eventprof Jill Hawkins who joins our team as associate director.

Supporting our industry colleagues

Supporting our industry colleagues

The mental health impact of having both your passion and your livelihood ripped away from you is yet to be fully understood.

Are you working from home or living at work?

 Are you working from home or living at work?

I love working from home, but I’m really looking forward to getting back into the office more regularly.

Long live live and long live virtual

Long live live and long live virtual

I was always a little hesitant about attending networking evenings before – I’m the typical ‘behind the scenes’ kind of person.

  • Tom Wilkes

Digital Marketing for DragonFly Lighting

Dragonfly Lighting enlisted Collaborative Creations on a one-off project basis to put together a three-month social media campaign, rewrite parts of the company’s website and create case studies for its key markets and services.


The key aims for the social media marketing campaign were:

  • Fulfil terms of Art Council Culture Recovery Fund grant

  • Promote the business’s new web and online streaming services

  • Demonstrate the breadth and quality of Dragonfly Lighting’s work

  • Demonstrate the investments and precautions taken by the business to be Covid-safe

  • Expand into new markets

  • Associate with partner brands and respected industry brands


The Collaborative Creations team put together a three-month plan of posting across four platforms – creating Twitter and LinkedIn accounts for the business – complete with relevant industry hashtags and imagery. The social media project also included following industry accounts relevant to the business and ensuring accounts had up to date bios and information.


The work with the Dragonfly Lighting website was split into two sections: new content/page rewrites and case studies. The homepage was rewritten, a services page was added and the gallery and news pages were reformatted.


The CC team interviewed key Dragonfly clients for case study content which could provide examples of work carried out across a range of markets, while highlighting the creativity, skill and professionalism of the Dragonfly team.


As this project was carried out during the period of applications for the Culture Recovery Fund, the CC team also assisted Dragonfly Lighting in putting together information for the application, including examples of work in the community, cultural impact and diversity practices.

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