Deal or no deal

Tyler Holpin, Collaborative Creations’ new Business Development Specialist, tells the tale of how Noel Edmonds and an unusual Christmas present got him into the lighting industry.



Hi everyone - I’m Tyler, the latest addition to the team at Collaborative Creations. Those of you reading this in the lighting industry may already know me, but for those who don’t I thought I’d take a little time to introduce myself, and explain what my new role here at CC will be.


I’ve joined the team as the new Business Development Specialist. I’ll be out on the road, showcasing our clients products while at the same time offering training on how they work and how to get the most out of them. I’ve been in the lighting industry for eight and a half years now, so I’d like to think I know what I’m talking about. My previous job was with desk manufacturers Zero 88, where I worked as Sales Manager both internationally and in the UK. I think it’s the right time for a new challenge, and I’m excited to be joining the growing team at Collaborative Creations.


My path into the lighting industry started in a bit of a strange way. In fact, it had something to do with Noel Edmonds and a very unusual Christmas present...


When I was sixteen, my girlfriend (now my fiance!) nominated me to be on Noel’s Christmas Presents - a TV series you might remember from the 90s, which was resurrected on Sky One in the mid 2000s. In it Noel Edmonds took a camera crew to surprise members of the public who had done something impressive or deserving of a reward. My girlfriend nominated me for various amounts of caring for members of my family during illness, and helping to rescue some neighbouring kids from a house fire.


So Mr Edmonds, having heard that I was studying technical theatre and wanted to go into lighting, arranged for me to do some work experience at the Millenium Centre in Cardiff. Then at the end of the show he gave me a Zero 88 Jester to take back to school, which in a roundabout way is how Noel Edmonds helped to get me into the lighting industry. He also arranged for me to go on the world’s fastest rollercoaster in Abu Dhabi, but that one was a bit less relevant for my long-term career.


My philosophy on sales is...don’t sell. I’m not here to cold call and foist things off on unsuspecting punters. The right product should sell itself, and I want to make sure people can make the right decisions about what equipment they need. Collaborative Creations have a really impressive roster of clients, and I’m looking forward to getting out on the road to showcase them.


Right, now if you made it this far...here’s a reward for you (which I’m sure I’ll regret later). You can watch the December 2010 episode of Noel’s Christmas Presents featuring yours truly at this link - my segment is in the first ten minutes. I promise I’ve had a haircut since.