Case study: PR for Full Production @ the Who Cares Wins Awards

Collaborative Creations provided PR to Full Production, a production company based in Berkshire, when they worked with Lighting Director David Bishop on the Who Cares Wins Awards in September 2021.


The awards ceremony was organised by The Sun newspaper and attended by Prime Minister Boris Johnson, the Duke of Cambridge, David Beckham and many more celebrity guests. Its purpose was to celebrate the achievements of healthcare workers around the UK.


Full Production provided lighting to the event, working closely with Lighting Director David Bishop, who is renowned for his work on high-profile TV such as the Duke of Sussex’ Royal Wedding and the BBC Proms.


Collaborative Creations was brought in to provide positive news coverage that would help Full Production tender for more work in the broadcast sector. We coordinated between Full Production, Bishop and Thames TV to create a press release that was sent to a number of publications in the AV and broadcast industries.


Full Production Managing Director Steve Richardson said: “Collaborative Creations were excellent in how they helped us spread the word about our involvement in Who Cares Wins - an exciting project for us. To have our name attached to such high-profile guests provided affirmation for our brand, and also showcased our experience with lighting in the broadcast sector. Going forwards, we hope this will help us tender for more business in this area.”